“How to Choose the Right Vehicle for Your Workload”

Purpose: Teach decision-making
Buyer Stage: Solution Aware
Best Format: 2–3 page guide

STEP 1: Define the Job

Ask yourself:

• What does this vehicle do most days?

• What does it do on its hardest day?

👉 Buy for the hardest day, not the easiest.

STEP 2: Match the Drivetrain

• Highway-heavy → efficiency matters

• Jobsite-heavy → torque and durability matter

👉 Overpowered is wasteful. Underpowered is expensive.

STEP 3: Think in Years, Not Months

Short-term thinking:

• “Can I afford this payment?”

Long-term thinking:

• “Will this still work in 3–5 years?”

👉 Longevity beats short-term savings.

STEP 4: Simplicity Wins

The more complex a vehicle is:

• The more that can fail

• The higher repair costs climb

👉 Proven systems > new gimmicks.

STEP 5: Trust the Calm Feeling

A good vehicle decision feels:

• Boring

• Confident

• Stable

If it feels rushed or pressured — pause.

Final Thought:
The right vehicle doesn’t excite you every day.
It quietly removes stress.